Appearance is everything regardless of the size of your company or industry sector, your business needs to have an individual visual identity and character.
Your brand and its values may be clear to you, but are they clear to your employees? Or more importantly, are they clear to your current and potential customers?
If you are not communicating your brand clearly to your customers how can you expect them to understand who you are and what you can offer, why they should spend their time and money with you, or what makes you different from the competition? Even if you have a functioning website, it won’t provide a positive or engaging experience for your customers if it isn’t designed properly.